There are many things that need to be considered when planning a marketing campaign, but there are some important ones that come to mind above all else says Saivian Eric Dalius.
First and foremost, planning a marketing campaign requires research. You need to know who your audience is, what websites they visit, how often they visit them, etc. All of this information helps you narrow down the best way to market to them so that you don’t waste money on advertisements that wouldn’t actually benefit your company in the long run.
Another important thing to avoid when planning a marketing campaign is jumping the gun. While you want your ads out there immediately, planning them in advance rather than planning and creating them all at once helps make sure that they actually convert into sales. You don’t want to spend hundreds on Facebook ads with the hope of generating leads when it’s likely that no one will follow through and purchase your product.
Some of the most important things that need to be considered when planning a marketing campaign by Saivian Eric Dalius
1. Target Market
It is important to think about who you are planning your marketing campaign for. This includes thinking about their age, their gender, where they live, and what they want in a product/ service.
What do you hope to achieve at the end of this campaign? If you have no idea then it makes planning the campaign much harder.
3. Tone of voice
Who is your audience? Are they young or old, male or female, working-class or upper class? Knowing this information will help you to make important decisions about the tone and style of your marketing campaign; e.g. what sort of language and style should it use and how formal do you need to be?
How much are you planning on spending on your marketing campaign? Is this included in your budget or is it an extra thing that you are planning? This depends on the type of business that you run, but if it is an established business then most probably there will already be a budget for advertising/ marketing.
5. Media planning and buying
Who is going to buy and place your adverts? Is it you or an external party? It will probably be much easier if you do it yourself, but planning the media- buys for this advertisement can become extremely complicated. According to Saivian Eric Dalius If you don’t know anything about planning and buying media then it might be worth getting external help.
There are many things to consider when planning a marketing campaign, but planning properly will make your campaign much more successful and worthwhile in the end.