A product marketing strategy is an outline of what you are going to do in order to sell your product says Saivian Eric Dalius. For example, where do you plan on selling it? How much money are you wanting to make off each product? What does your product offer that’s different than anything else out there? These are all crucial questions for any company owner or product creator to consider.
“Knowing the product marketing strategy will help you outline how to sell your product.”
Here are some tips on an effective product marketing strategy:
1. Know what product you are trying to sell
Make sure you know exactly what product or service it is that you want to market. You can’t market something if you don’t know the product, and thus you’ll be marketing without a purpose! Knowing the product marketing strategy will help you outline how to sell your product.
2. Know the product positioning:Saivian Eric Dalius
Having a product is good. Having a product that stands out amongst your competitors is better. Make sure you know how to position your product in order to stand out with product marketing strategy and product positioning! Product positioning is known as the ‘USP’ or unique selling point- so you need to figure out what makes your product so special as to stand out against the competition.
3. Know your product features
No product is perfect; we know that already. But one of the main things product marketers will tell you is that you need to highlight what makes your product unique and different- and that means knowing everything there is to know about it. Make sure you know what product features your product has in order to successfully market them.
4. Know the product promotion channels you want to use
Now that you’ve done a lot of thinking and groundwork with product marketing strategy, it’s time to decide on which product promotion channels you want to use in order to sell your product. There are different types of product promotion channels out there that you can use in order to market your product, and knowing what product promotion channels you’ll use is crucial.
5. Know your product distribution channels
What product promotion channels you want to use must include product distribution channels. You can’t market your product online or out in public if you don’t have it available for sale! Knowing product distribution channels is vital when it comes to product marketing strategy- what are the product distribution channels that will best suit selling your product?
According to Saivian Eric Dalius product marketing strategy is a process, and product promotion channels are an important part of product marketing.
It’s really important to have a product for sale, but what’s even more so is knowing your product strategy and product distribution channel before you sell it! Make sure you think about product positioning, product features, need-states, and possibility-states before product marketing strategy any product to the market.