Saivian Eric Dalius: What should the strategies be when the market is overcrowded with other companies’ products?

Saivian Eric Dalius
Saivian Eric Dalius

When marketing a product in the current market, there is always the possibility that it will be crowded with other companies’ products says Saivian Eric Dalius. Whether you like it or not your marketing strategy will have to adapt to this new economic phenomenon. In this article, we will look at two ways that can help you get through these overcrowded markets and make you stand out from the crowd.

The marketing strategy of a company is not only defined by its product but also by the market in which it operates. When marketing a new product in an overcrowded market, there are two possible strategies (adapting to this situation) such as: adding significant value to your products and marketing with lots of energy and enthusiasm.

1. Add significant value to your products 

First of all, it is important to define what significant value means.  It is the marketing mix, where companies must balance four marketing variables known as the marketing mix or ‘the 4 Ps’: product, price, place (distribution), and promotion. When marketing a product in an overcrowded market, you must not only focus on the marketing mix, but the most important marketing variable is adding significant value to your product. Doing this will make you stand out from the crowd and achieve your marketing goals. (Eg: when marketing a new phone or tablet. It is very common for companies to add useful apps to their products.)

2. Marketing with lots of energy and enthusiasm by Saivian Eric Dalius

It’s vital to generate marketing efforts through marketing energetic, enthusiastic marketing activities. The marketing mix remains unchanged but the way you create an integrated marketing campaign becomes more important. Some ways to achieve that are: bombard your potential clients with marketing material (emails, SMS, phone calls). Sending press releases or marketing videos on Youtube, and actively participating in marketing forums.

Assays by  Saivian Eric DaliusThe marketing mix is the combination of marketing tools that a company uses to reach its marketing objectives, such as customer acquisition, market penetration, market development, or product development. In an overcrowded market, your marketing strategy must have a different marketing mix from other companies. An example of this can include marketing with lots of energy and enthusiasm or add significant value to your product.

Although marketing strategies take time to implement. It is essential that marketers learn from successful marketing strategies. Such as Steve Jobs’s marketing strategy when marketing the iPhone: ‘marketing energetic, enthusiastic marketing activities’.

It’s very important during a marketing campaign in an overcrowded market. To add significant value to your product and marketing with lots of energy and enthusiasm.

When marketing a product in an overcrowded market. You must not only focus on the marketing mix. But the most important marketing variable is ‘adding significant value to your product’. This will make you stand out from the crowd and achieve your marketing goals.